The property platform
from WhatLabs.
Britain's smartest estate agents work with us. 31 million property transactions, every UK school, every postcode — built into the platform.
Backed by WhatLabs · 5-6 million daily page hits across our platforms · billions of data points
Every UK postcode · 200+ data points each
Built for the UK estate agency.
Backed by a platform business.
What used to take 30 minutes and a Word document — done in 90 seconds. Branded. Compliant. Beautiful.
Particulars in 90 seconds
Drag in photos. Add the asking price. WhatHome auto-fills council tax, EPC, flood risk, schools — everything Trading Standards wants. Branded PDF out, ready to send.
Publish everywhere, instantly
One click — your listing goes to Rightmove, Zoopla, OnTheMarket, your own website, and your social channels. Brand-consistent. Always up to date.
Win more vendors
An 8-page branded pitch deck for every vendor meeting. Price, comparables, AI valuation, reasons up, reasons down. Make any agent look forensic.
Every fact on every postcode
Schools with Ofsted + KS2 attainment + pupil:teacher ratio. Transport. Crime. Broadband. Conservation areas. 200+ data points per postcode.
Trading Standards, automatic
NTSELAT Part A, B and C disclosures auto-included on every listing. Compliance audit trail downloadable. Sleep at night.
Sales and lettings, one tool
Whatever you're marketing — for sale, to let — same workflow. Same branding. Different template, fully compliant for each.
Built for every UK estate agency.
Sales and lettings, one platform, one price. 50% off forever for the first 100 Founding Members.
Lock in founder pricing when you subscribe annually before June 30th. You'll never pay full price.
For solo agents and 1–3 branch boutiques.
- 5 sales particulars / month
- 5 lettings particulars / month
- 1 website module
- Rightmove + Zoopla feeds
- Help centre + email support
For multi-branch agencies. The full data platform.
- Everything in Starter, plus:
- Unlimited particulars
- All 8 website modules
- Vendor pitch decks
- Buyer & tenant briefs
- Prospecting letter packs
- Compliance dashboard
- AI predictive valuation
- WordPress plugin + embed widget
- In-app live chat support
For chains, MAT-level groups, national networks.
- Everything in Pro, plus:
- Custom AI trained on your portfolio
- Multi-branch user management
- API access
- CRM integrations (Reapit, Jupix, Alto)
- Dedicated success manager
- Custom-domain vendor portals
- 4-hour priority support SLA
All prices ex VAT · Cancel any time · Founder price locks in for life